Legacy Planning Services
Your legacy, our priority.
For centuries, most families have planned for their futures through traditional financial and estate planning. And for centuries, those plans have ultimately failed the families they were supposed to protect. In 70% of families, both the assets and the family unity are exhausted by the end of the second generation. By the end of the third generation, 90% of families have seen their unity and their assets disappear.
So what makes that 10% successful? It’s all in the details. It’s not just the financial inheritance they look to pass on, but the familial inheritance as well. These families work diligently to share their stories, values and life lessons with their heirs. It’s about more than money. It’s about the legacy and leaving a mark on the world. The focus shifts from financials to building a strong bond within the family, full of trust and communication. That’s the approach we take. Together, we can prepare each family member from one generation to the next.
Ensuring Your Legacy Lives On
Guided Discovery
Our Legacy Planning services include Guided Discovery, a process in which trained Key Private Bank professionals guide clients through questions earmarked to identify and articulate what is truly important to support their family purpose and mission for generations. We record and preserve their story, including their heritage, life lessons and values, how they want to be remembered, and what they wish for their descendants.
Following the interview, transcription, and editing process, the client’s story is summarized in their own words, so future generations will hear the story directly from them, rather than word of mouth. It is shared with younger generations at a family meeting or a special occasion and is a springboard for meaningful family discussions. It is also shared with advisors to ensure that the family’s plan truly reflects their values and objectives.
Key Family Legacy Day
Key Family Legacy Day can be the beginning of your family’s journey toward keeping your family’s wealth and unity intact for generations. During Key Family Legacy Day your family will define its purpose, learn the various leadership and communication styles of each member and how to enhance their communication, identify areas of common vision, and set priorities for the future. The day includes educational sessions and group exercises facilitated by our professionals. The family will create an action plan, including philanthropic and educational elements, which will help your family achieve its mission and sustain its wealth for many generations.
Key Wealth, Key Private Bank, Key Family Wealth, KeyBank Institutional Advisors and Key Private Client are marketing names for KeyBank National Association (KeyBank) and certain affiliates, such as Key Investment Services LLC (KIS) and KeyCorp Insurance Agency USA Inc. (KIA).
Key Family Wealth is the marketing name through which KeyBank National Association (KeyBank) provides a range of financial products and solutions.
KeyBank and its affiliates do not provide tax or legal advice. Individuals should consult their personal tax advisor or attorney before making any tax-related investment decisions.
Banking products and services are provided by KeyBank, Member FDIC. Trust and certain custody and investment management products are provided by KeyBank, a national bank with fiduciary powers. KeyBank is an Equal Housing Lender. All loans provided by KeyBank are subject to underwriting, credit, and collateral approval, in addition to origination or other transaction fees. Financing availability may vary by state. Restrictions may apply NMLS ID 399797.
Investing involves risk, including potential loss of principal amount invested. There is no guarantee that investment objectives will be achieved. Past performance does not guarantee future results. Asset allocation and diversification do not guarantee returns or protect against losses.
Investment products and services are:
NOT FDIC INSURED • NOT BANK GUARANTEED • MAY LOSE VALUE • NOT A DEPOSIT • NOT INSURED BY ANY FEDERAL OR STATE GOVERNMENT AGENCY