SSWING™
Customer
You wouldn’t expect to hear the swoosh of golf clubs in the heart of Manhattan. Then again, SSWING™ is not your typical golfing facility. Owner and PGA member Scott Young has built his business and his state-of-the-art indoor improvement facility around biomechanics, physiology and metrics, using high-tech cameras, high-def video, simulators, physiology expertise and physical therapy to create a revolutionary golf improvement experience. SSWING also operates a unique member portal that helps clientele track their progress and improve their game in the most efficient manner.
Challenge
A founding member of the Golf Lab at NYU Langone, Young has worked with physical and occupational therapists, orthopedic surgeons and physiologists to educate golfers on movement, injury prevention and golf efficiency, hence improvement. With hundreds of clients served, Young saw the opportunity to set up his very own golf improvement facility on top of Grand Central Station. Says Young, “Endless inspections, changes in collateral liens, insurance certification challenges and the onset of the pandemic – which turned New York City into a ghost town – posed daunting obstacles to getting the business off the ground.”
“Succeeding in the sport of golf may be an individual journey on the day of, but the success of my golf business was all about the teamwork my KeyBank SBA lending experts brought to the table.” – Scott Young, Owner, SSWING™
Solution
According to Young, the worst golfing habits arise from watching instructional videos posted online by amateurs. He points out, “Golf is something you need to learn from a PGA professional, and what sets SSWING apart from other players in the market is that SSWING starts with the human body … very similar specifics and processes when financing a start-up business.” Young chose KeyBank based on its leading expertise in SBA lending. “My KeyBank team knew how I could finance a substantial amount with minimal down,” adds Young. KeyBank SBA specialist and a senior business banking relationship manager worked together to also structure an interest-only period while the construction was completed, which softened the blow of delays brought on by the pandemic. A longer payment term of 10 years helped arrive at the lowest monthly payment, greatly helping the business’s cash flow.
Results
Although Young considers the sport of golf to be an individual journey, he points out it can also be a team sport. Either way, the formula for success is part physiology, part mechanics and part mental … with the sum of the parts being far more effective than the individual components. Launching his golf business was all about working together with his KeyBank team. “My KeyBank advisors stayed in constant communication … we were locked in step all the way,” smiles Young, whose golf business is now serving approximately 320 clients. A native of Australia, Young looks to expand his business internationally. “You can best determine the quality of a relationship when things don’t go as planned,” adds Young. Unforeseen challenges are what made Young really appreciate his KeyBank team that remained committed to finding financial solutions to get his golf business out of the woods and onto the green.
To learn more, contact a local KeyBank Relationship Manager or visit key.com/sbalocations.
To learn more about SSWING, visit sswing.com.
