East Manufacturing Corporation

Overview

Deal Type Mergers & Acquisitions
Client & Transactional Partners East Manufacturing Corporation
Fruehauf North America, S.A. de C.V.
Fultra, S.A.P.I. de C.V.
Our Role Exclusive Sell-Side Advisor

Summary

On August 15, 2023, KeyBanc Capital Markets® (KBCM) successfully advised the shareholders of East Manufacturing Corporation on the sale of their interests in the operating business and its affiliated real estate company (collectively “East” or the “Company”) to Fruehauf North America, S.A. de C.V. (Fruehauf), a subsidiary of Fultra, S.A.P.I. de C.V. (Fultra).

KBCM was selected to serve as East’s Exclusive Sell-Side Advisor based on its proven M&A execution capabilities and unique insight into the specialty trailer and related transportation markets.

East is a leading manufacturer of premium, heavy-duty aluminum trailers used across diverse industrial and other trade applications. Regarded by many as the leading brand in the domestic market, the Company maintains a comprehensive portfolio of customizable flatbed, dump and refuse trailers primarily sold through a network of more than 90 dealer locations in the U.S. and Canada. East operates a 460,000-square-foot manufacturing facility located on over 100 acres in Randolph, Ohio.

Founded in 2012, Fultra operates a portfolio of transportation-focused companies in the U.S. and Mexico comprised of four business units: Fruehauf, Amparts, Sierra Norte, and Idealease. Fruehauf, Fultra’s trailer manufacturing division, is one of Mexico’s leading producers of dry van and specialty trailers. Fruehauf reentered the U.S. market in 2022 after a 25-year hiatus, opening its new American production facility in Bowling Green, Kentucky. Fultra is headquartered in Guadalupe, Mexico, with more than 2,000 employees across its business units.

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