Purple Innovation, Inc.
Overview
Deal Type |
Equity Capital Markets |
---|---|
Size |
$60 Million Follow-On Offering |
Client & Transactional Partners |
Purple Innovation, Inc. |
Our Role |
Active Bookrunner |
Summary
On February 8, 2023, KeyBanc Capital Markets (KBCM) closed on a $60 Million Follow-On Offering for Purple Innovation, Inc. (Purple or the Company). KBCM served as Active Bookrunner on the transaction. The proceeds will be used to repay outstanding debt under the Company's term loan, open new showrooms, build out its inventory to reduce delivery time for recently launched mattresses, and other general corporate purposes.
Purple is a digitally native vertical brand that designs and manufactures a variety of innovative, branded, and premium comfort products, including mattresses, pillows, cushions, bases and sheets. The Company markets and sells its products through direct-to-consumer e-commerce and Purple retail showrooms, as well as through retail brick and mortar wholesale partners.