Summary
On July 31, 2024, KeyBanc Capital Markets (KBCM) successfully advised GrowthCurve Capital, LP (GrowthCurve) on its acquisition of PureFacts Financial Solutions Inc. (PureFacts or the Company). KBCM was retained as Exclusive Buy-Side Advisor due to its industry-leading fintech and WealthTech sector expertise, strong relationship with PureFacts, and strong M&A capabilities.
PureFacts is an award-winning software as a service (SaaS) provider of end-to-end revenue management solutions for the investment industry. PureFacts helps some of the largest and most recognizable wealth management, asset management, and asset servicing firms manage and grow their revenues. The Company enables its customers to calculate, collect, distribute, incentivize, and optimize their revenues through PureFacts’ AI-enriched fees engine, incentive compensation application, and compelling revenue business intelligence powered by a single system of record for revenue management. PureFacts is headquartered in Toronto, Canada.
Founded in 2020 and headquartered in New York, GrowthCurve is a leading private equity firm focused on data-rich, control-oriented investments primarily across the technology and information services, healthcare, and financial services sectors. With more than $1.4 billion in assets under management, GrowthCurve is focused on building businesses by leveraging data, analytics, and machine learning, combined with a comprehensive approach to human capital, to accelerate growth and drive long-term value.